WEDO Colorado Summit Guidebook
Project Overview
This 20-page booklet was created for the Women’s Entrepreneurship Day Organization’s 2024 Colorado Summit. The publication served as both an informational guide and a celebration of the event, featuring advertisements, keynote speaker bios, leadership and instructor profiles, and an introduction to the organization. It also included practical details such as class schedules, locations, and summaries of the session offerings. The design was developed in alignment with WEDO’s established brand guidelines to ensure visual consistency across materials. My goal was to create a clear, engaging layout that balanced accessibility with visual appeal, reflecting the professionalism and inspiration of the summit itself.
Process
My goal in designing the summit booklet was to balance a large amount of text, images, and data within a limited space while maintaining readability and visual flow. The project was laid out in Adobe InDesign, with supporting assets and graphics created in Adobe Illustrator. I focused on establishing a clear hierarchy and consistent structure that made key information such as schedules, class locations, and speaker details quick and easy to find. In the final stages, I worked directly with the printing company to ensure color accuracy, proper formatting, and the highest possible print quality. A flipbook of the complete guide can be viewed below.