InMotion: Visual Identity and Guidebook

Project Overview

In Motion is a proposed company designed to provide audio and visual equipment, as well as dedicated spaces for film and sound production. The goal of this project was to develop a cohesive brand identity that reflects creativity, movement, and technical precision. From concept to visual execution, the branding system was built to capture the dynamic energy of the entertainment industry while maintaining a clean, professional presence. The result is a visual identity that communicates both innovation and reliability, key values at the heart of In Motion.

Visual Brand Development

The visual identity for In Motion was designed to capture the energy and atmosphere of sound and light in motion. The logo incorporates imagery inspired by soundboards, reflecting the company’s connection to audio and visual production. Clean, readable typography was chosen to ensure clarity across both digital and physical applications. The branding standards were kept simple and flexible, allowing easy adaptation to a range of mediums from advertisements to vehicle graphics. A palette of black and neon tones evokes the look of a glowing control panel in the dark, reinforcing the brand’s modern, high-tech aesthetic.